From blueprints to browser: new online home for top-ranked construction firm
With nearly a century of experience, Kimmins has done the work to establish itself as the go-to exports for Civil Construction and Demolition in their home of Tampa, Fla. However, its website and marketing efforts failed to tell that story. The company's website was outdated, its messaging was inconsistent, and they felt they were losing out—both on bids for new projects and trying to recruit new talent to the team.
Working closely with the Kimmins leadership team during a brand alignment workshop, we were able to nail down Kimmins' brand story, messaging and objectives. The results of that workshop allowed me to create a website focused on their goals of: 1.) Demonstrating Kimmins' expertise as community leaders for the entire Southeast region, and 2.) Attracting more bids and more talented job applicants.
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We identified three main users of the Kimmins website and carefully constructed specific user journeys for each of these three user profiles. Every page was mapped out for an optimal flow with clear calls to action and logical suggestions for further exploration.
It was exciting to conduct a design-build project for a different kind of design-build firm. The contents and structure of the site were carefully planned out with extensive wireframing, and careful attention was paid to each of the unique user types that would be interacting with the site regularly—potential customers, potential employees, and current employees.
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