Shopify redesign for cold plunge entrepreneur
This project involved the redesign and development of a Shopify website for Polar Protector. The result was a highly effective and aesthetically pleasing website that saw increased traffic and conversion rates while perfectly representing Polar Protector's unique offerings.
I worked with Polar Protector in the fall of 2024, completely revamping their Shopify site. While initially aimed at cold plunge enthusiasts using agricultural stock tanks as a DIY cold plunge solution, Polar Protector's covers became a go-to solution for ranchers and farmers looking to keep their feed and watering tanks clean and protected from the elements.
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The new homepage caters to this surprise new market for the company—while still appealing to original customers. The primary market categories of Farm & Ranch, Cold Plunge, and Gardening were added to the main nav to help users find easily find their desired products.
In addition to the Shopify site, I worked with Polar Protector to create Amazon A+ content for the brand's Amazon listings. The new A+ content provides a cohesive identity for the brand and showcases the benefits provided by Polar Protector's unique stock tank covers and accessories.
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With nearly a century of experience, Kimmins has done the work to establish itself as the go-to exports for Civil Construction and Demolition in their home of Tampa, Fla. However, its website and marketing efforts failed to tell that story. The company's website was outdated, its messaging was inconsistent, and they felt they were losing out—both on bids for new projects and trying to recruit new talent to the team.
