Expanding into foodservice with a fresh approach
Rootberry, a leading maker of vegan frozen meals, appetizers, and ready-to-eat bites, was ready to scale their business with a new foodservice division. Focused on supplying bulk plant-based solutions—like appetizers, soups, and meal entrées—to cafeterias, hospitals, schools, and catering companies, they needed a landing page that highlighted their versatility and quality.
I designed a high-converting, visually compelling landing page that showcased Rootberry’s globally-inspired recipes, allergen-friendly ingredients, and flexible ordering options. By prioritizing clear messaging, intuitive navigation, and strategic calls-to-action, the page effectively captured leads and positioned Rootberry as a trusted partner for foodservice providers. This project combined thoughtful design with conversion-focused strategy, helping Rootberry make a strong entrance into the foodservice market.
Rootberry's brand, much like their delicious recipes, is all about bold, exciting flavors, so I incorporated some fun extra touches in the landing page—such as the use bold colors and warped text.
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From blueprints to browser: new online home for top-ranked construction firm
With nearly a century of experience, Kimmins has done the work to establish itself as the go-to exports for Civil Construction and Demolition in their home of Tampa, Fla. However, its website and marketing efforts failed to tell that story. The company's website was outdated, its messaging was inconsistent, and they felt they were losing out—both on bids for new projects and trying to recruit new talent to the team.
